Newly revamped tourism website for Gore
The Gore District Council is looking to tap into the tourism potential of reopened borders in a post-Covid lockdown world with its revamped tourism website GoreNZ.
The site went live this week and Google Analytics has shown a noticeable increase in online traffic since launch.
The new look website is as much about instilling pride in our community, as it is about attracting visitors or people wanting to relocate here.
A new feature for the site is Gore’s Identity pillar, showcasing stories about successful locals and why they call this place home.
There are also pages committed to Our Stories – the things that are part of our District’s fabric.
Another significant change from the former GoreNZ website is an improvement in the quality and quantity of information about brown trout and Gore’s title as the Brown Trout Fishing Capital of the World.
Digital communications specialist Kaitlyn Wright said sometimes people were unsure exactly what, as a District, Gore was known for.
“On one hand, we have our famous nine-day Tussock Country festival and guitar statue positioning us as New Zealand’s Capital of Country Music. Then there’s the ram statue and Sgt Dan.
One thing we do know - Gore is the Brown Trout Fishing Capital of the World, and now we have the opportunity to showcase that, along with the others, on a bigger stage,” Ms Wright said.
In a bid to position the District as a tourism spot not to be missed off any itineraries, it was also important to highlight the functional things, such as accommodation and motorhome friendly information, as well as being aspirational, she said.
Giving the District’s tourism sector a hand in any way we can was foundational to the revamp, says Ms Wright.
“It has been a daunting couple of years, but the Council is confident that in a post-Covid environment opportunity awaits in the Gore District.
Features of the website include:
- Events calendar
- A Community pillar dedicated to supporting locals
- An Experience pillar showcasing Gore’s activities
The communications team was pleased to see the website go live – “it’s the culmination of five months’ work.
“We know there are many more people and stories to add to the website. It will be an evolving showcase of the District and all we have to offer.”